Year 1985 saw can be of Dunk as the shoe for the basketball players. They named it Nike Dunk SB. They initially targeted only the basketball competitors. Even the technology embedded was so as to hold the sporty features from the shoe. In 1998, the dunk regarding shoes was re launched as a fashion icon within the youth. Distribute the Nike's original shoes, the Dunk range of Nike was basically launched as a cheaper profile black-jack shoe. But the sole was lighter than parents shoe. To popularize the Dunk range, Nike even launched software called "College Colors" Programs.